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Maximi$er 99

SHOPPING MALL CONSUMERS
IVERSON MALL
Target Persons: 243,060  Target Intab: 340
WASHINGTON, DC
Scarborough, Sept 98 - Aug 99

Gender


Employment Status

Employed Full-Time63.3%
Employed Part-Time   8.5%
Not Employed    
     A Homemaker

5.5%

     A Student 3.0%
     Retired12.9%
     Disabled3.8%
     Temporarily Laid-Off2.0%
     Not Employed-Looking for Work1.0%
     Other0.0%

Occupation

Administrative Support19.9%
Executive, Administrative & Managerial14.6%
Farming, Forestry, & Fishing0.0%
Handlers, Eqp  Clnrs, Helprs & Laborers0.6%
Machine Operators, Assem & Inspectors0.3%
Precision Production, Craft & Repair3.7%
Professional Specialty10.9%
Sales5.2%
Service10.1%
Technicians & Related Support4.2%
Transportation & Material Moving2.3%
Education

Demographic Breakout

Household Income

 

  Number of
  Children Under 17
  in Household

  None42.2%
  One27.4%
  Two16.2%
  Three or More14.1%

  Home Ownership
  Own54.6%
  Rent40.2%
  Other5.2%
.
 
  WKYS LISTENERS

34.9%


This report is based on Persons 18+ in SCB Washington, D.C. Radio Metro - StdEstimates displayed are reported for % Composition
©2000 The Arbitron Company and Scarborough Research Corp./VNU
SHOPPING MALL CONSUMERS IVERSON MALL (Prince George's Co Shopped Past 3 Months is Iverson Mall - Marlow Heights)
WKYS LISTENERS (WKYS-FM is Mon-Sun 6am-Mid)

    
                                                                                                                                                  

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